Rakks is a Big Hit in the Big Apple

by Rakks | November 3rd, 2010

NYC icon Tavern on the Green uses Rakks shelving for merchandising and display

With the reputation of being “the city that never sleeps,” the diverse nature of New York City makes it a premier tourist destination for thousands of visitors every year. Central Park was originally created as a getaway from the hustle and bustle of surrounding city life and was home to the iconic Tavern on the Green restaurant for over seventy-five years. This Victorian Gothic inspired restaurant hosted some of New York’s most elite events including Broadway premiers and is fondly remembered by most as an eternal symbol of the city.

After the closing of the original Tavern restaurant at the start of 2010, the site was recently re-opened as a visitor’s center and gift shop. Undertaken by the New York City Department of Design and Construction starting in June, the project design team faced a tight deadline and a space that had fallen into disrepair over the unoccupied months. The renovation efforts began in a portion of the structure and grew to include the restoration of the courtyard as part of the focus to restore the original integrity of building. The courtyard now offers visitors a scenic view of the Sheep’s Meadow. As explained by the team’s design architect, Sueyan Lee Kim, the design approach for the space was meant to balance the historic nature of the establishment with the clean, modern aesthetic of the new architecture.

Inspired by work she had seen from innovative shelving and architectural specialty company Rakks in Pearl River Mart in Soho and the MoMA Design Store in midtown Manhattan, Lee Kim knew the versatility of Rakks products would be ideal for the project. Rakks adjustable wall mounted shelving fits perfectly into the space’s curved design and merchandising and display accessories like slanted brackets tastefully showcase apparel without taking up valuable floor space. With the minimalist, low-profile design of the shelving, Rakks shelving systems were the best choice to showcase state-of-the-art technological components including wall monitors and interactive screens and create a central free-standing display comprised of PC2 poles and patented L-brackets.

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