Affordable Luxury at Sway Chic with the Help of Rakks Shelving

by Rakks | February 17th, 2012

Sway Chic
From Sway Chic Owner Jason Knight

Sway Chic is a chain of stylish, fashion-forward yet affordable women’s clothing and accessories that first opened in 2003 in Berkeley, CA. Sway Chic features apparel and products from brands such as Peppermint, Lush Clothing, Many Belles Down, Audrey 3+1, Final Touch, Sole Mio, Mono B and Cotton + Candy.

In September of 2008 I wanted to remodel one of our three women’s apparel stores. We needed a system to display clothing that wasn’t cookie cutter, and wouldn’t break the bank of our small operation. I happened to be reading design magazine and saw one of the small ads in the back describing an affordable modular and yet modern racking system called Rakks.

I went to their website and I studied it. Then I called.

I had questions about how it would look, so David gave me two local places to see the system (Asian art museum and a local retailer). I checked out the local retailer and was sold. We placed our first order.

Sway Chic Rakks Staggered Shelving Installation

We have used Rakks to build out seven additional stores since then (five new and two remodels). Working with David’s team has been great. They know us, and they know what we want. Our orders are pretty standard now, but the nuances of retail space mean we sometimes need new custom fixtures. With Rakks you have the ability to imagine one off displays, describe it them over the phone, and then get back a rendering in hours – truly amazing. Then they produce it the next day.

The foundation of our retail experience is delight. We want our customers to come in, and experience affordable luxury. Rakks is the cornerstone of the luxury experience (the clothes are affordable).
Rakks Retail Shelving at Sway Chic

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