El Paso’s Supplement Xpress Teams Up With Rakks.

by Rakks | April 20th, 2016

Supplement Xpress Rakks Retail Shelving

Located in El Paso Texas, Supplement Xpress opened in 1999. There are 6 locations in and around El Paso with more coming soon.

Founder & President, Marcus Soto shares a fascinating story. “I always loved working out, and I knew someone that owned a supplement store. He gave me some advice on how to start my own business in June 1999.” He continues, “The first location couldn’t be considered a retail location. We were in a flex office/warehouse with a “showroom.” People caught on, and I hired a sales person, Supplement Xpress gained recognition and momentum, so we began opening locations. We have six shops now and one more coming soon.

After years of getting knocked around trying to find a good operations system and great employees to execute the op-system, we are finally there. Our goal is to break the many stereotypes surrounding supplements and improve the quality of life in our city. I want to sell the best products available.”


Bodybuilders, CrossFit athletes, boxers and fitness conscious adults with a range of fitness goals are our regular customers.

Each Supplement Xpress store reflects a unique design concept. Management teams are encouraged to share their ideas regarding merchandise display and product accessibility with SX headquarters. Managers interact with customers daily, by requesting feedback on their shopping experience, merchandise displays, and general customer satisfaction. After reviewing the provided feedback and suggestions, the creative team creates promotional sales material and signage and distributes these marketing materials for the selling floors.

Supplement Xpress Rakks Retail Shelving

So what’s the connection with Rakks?

Brand development manager, Stephen Davis, found Rakks thanks to Google. The versatility, ease of installation and clean lines of the Rakks system impressed him. And the look was different from what he saw other retailers using. He hadn’t seen anything like it before. And he liked it.

Enter Keith Enté, Product and Marketing Manager at Rakks.

“At the beginning of 2012, I began working with Stephen Davis,” Keith explains. “Steven called me. He liked our products and wanted to use them in Supplement Xpress. I worked closely with him to design a custom application for the stores. Stephen determined how much space he had designated to Rakks displays. He wanted the perimeter of the retail space to have dynamic signage and referenced our Dental Divider Panel photo.

Stephen asked if we could create this configuration for signage, and I said “Yes”. The Supplement Xpress signage incorporates the use of structural panel framing channels and AB-PC2 Bolt-on Brackets to support the framing channels. This system design accommodates easy updates of existing signage or the addition of new signage.


Next Stephen provided me with dimensions of the store, including ceiling heights, and we discussed his vision for the selling floor. I have a professional design background, and Stephen was channeling the vision of founder Marcus Soto. We worked well together. The result is custom display shelving systems that are flexible, and contemporary with clean lines and maximum visibility for product display. Rakks in-house manufacturing team delivered the system on time and met the schedule. To date, they still call for additional products to add more shelving to their arsenal of displays. The initial purchase was for three stores. We look forward to contributing to Supplement Xpress future stores, and to their success.

Supplement Xpress Rakks Retail Shelving

Most shelving configurations consist of the Rakks PC2 poles (1-1/2” x 1-1/2”) in Clear Anodized aluminum with 16” Rakks L Brackets (BL-16C). Because there are high ceilings, the poles are tied back to the wall for easy access and stability. The use of BL Brackets keeps the poles at the sides of the display allowing maximum product visibility. With the addition of Rakks aluminum shelving, the product shines, and seamlessly blends with the brackets and poles.

Supplement Xpress Rakks Retail Shelving

The Supplement Xpress signage incorporates the use of structural panel framing channels and AB-PC2 Bolt on brackets to support the framing channels and allows for easy updates of signage and new signage.

Supplement Xpress Rakks Retail Shelving

Note: Some of these photos have combinations of display products other than Rakks. The Poles/display with fineal-balls that look like chain link fencing is NOT Rakks

Rakks encourages customers interested in retail store design to contact us. We will inquire about floorplan dimensions, preferences of finish, (clear anodized, black anodized or white powder coat) and the “feel” of their store. We can also discuss the number of shelves they want and the depth of those shelves. We offer consultation on adding other Rakks system components to the store design.

Visit the Rakks corporate website and Rakks Store to learn more

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