by Rakks | May 13th, 2013
The Field of Flowers Store in West Dade, Florida lives up to it’s motto “The Greatest Flower Store on Earth.” Since the prototype opened a few months ago, its fan club of flower lovers has blossomed. The FOF store is a finely tuned version of a prototype created two years ago that was developed to remodel the existing Davie and Boca Raton Stores. The contemporary and fresh space designed by LS+Team‘s President Lisa Sallwasser and consultant Beth Howley feels like an open, light and airy garden.
The Flower Market with hundreds of fresh flowers anchors the center of the store. Surrounding the market are a do it yourself counter, work counters for staff assembling fresh arrangements, and a concierge counter all made of maple with galvanized tops. A fresh green palette together with the warm woods, galvanized tops, light blue ceiling, industrial galvanized pendants, and sparkly LED lighting all reinforce the outdoor garden and market feel. The friendly staff are all flower experts, creating an engaging hands-on store.
A key element of the space is the 50-foot softly curved storefront wall of windows. The designers selected the Rakks system for FOF storefronts going forward because they create a merchandising vehicle that can span a vertical installation (this one was over 12 feet) and allow for a semi-transparent inside/outside solution. LS+Team created 8′ X 8′ double-sided lexan signage panels with elegant green botanical silhouettes reminiscent of Henri Matisse’s decorative period. These panels are supported by Rakks poles made of extruded aluminum with channels designed to incorporate Rakks Shelf Support Brackets. The designers utilized both sides of the Rakks pole system to unify the space. The street facing side supports the signage and the interior side of the system is outfitted with Rakks aluminum shelving that displays flowers, pots and decorative accessories.