by Rakks | December 20th, 2013
Rakks shelving has retail applications beyond just displaying merchandise. Rakks creates spaces. At the SUITE New York showroom in Manhattan, Rakks shelving systems delineate the space into sections, creating “rooms” on the selling floor and providing 360-degree views of the mid-century modern and contemporary furniture. With a clean, minimalist aesthetic, Rakks complements and supports the meticulously curated furniture selection.
Fashion and design enthusiasts Kris Fuchs and Maria Sepulveda share a passion for mid-century modern and contemporary furniture. With Fuchs’ public relations background and Sepulveda’s fashion design merchandizing experience, the two teamed up and opened the SUITE New York showroom in 2006 to cater to the growing interest and demand for iconic modern design. Almost eight years later, the Suite New York showroom has become a landmark in New York’s design community and features a collection of iconic European designs alongside contemporary pieces from up and coming international designers.
Securing an 8000 square foot showroom in the NoMAD district, the team needed a way to display the collection as it grew. An architect friend introduced them to Rakks shelving. Capitalizing on Rakks infinite adjustability, the team used the shelving systems to make vertical displays and create an environment with transparency. Rakks shelving supports the furniture while having the effect of creating different rooms through which architects, interior designers and residential clients peruse the collections.
Rakks has supported the SUITE New York collection for nearly eight years. Founder Kris Fuchs says, “Rakks has a very contemporary, futuristic aesthetic. It enhances the design of the products being displayed. It goes with all the furnishings in our showroom and has served us well since we opened.”
SUITE New York also offers a range of products suitable for contract or residential projects of any size. Their corporate branding and restructuring projects span corporate, hospitality, real estate, educational and cultural fields with clients including Nike, Bank of America, Microsoft, the New York Public Library, Harvard University and many more.