by Rakks | October 28th, 2013
Rangine Corporation and Rakks reinvent their digital presence with the launch of an interactive, state of the art web destination. It is highly interactive, easily navigated and mirrors the Rakks design aesthetic with a minimalist blend of function and style. Showing Rakks broad range of products, the site serves as an integrated platform for Facebook, Twitter, Youtube, Vimeo, Flickr and an onsite blog.
The new Rakks online destination was created by Laidlaw Group, a fully integrated marketing communications firm specializing in building brands. Laidlaw Group exhibits its signature style with this latest website incorporating a minimalist tone with compelling imagery.
The new website offers a comprehensive overview of all Rakks products with exceptional, spanning photos featuring Rakks systems used in locations from coast to coast. A proprietary, interactive product identification tool labels the products when the user hovers over the installation photos as a means of providing detailed specs including style, sizing and finish options.
Rakks image portfolio is also searchable by keyword to assist users in finding and viewing product-featured installations. A customer looking for glass shelving could type “glass” into the search bar and receive a list of glass shelving installations in locations including The Sixth Floor Museum in Dallas, TX and the Currier Museum of Art in Manchester, NH.
A series of instructional installation videos break down the installation process. An onsite blog showcases architectural projects, profiles high caliber architecture firms and includes a “Style Spy” section that shares innovative, unique architecture.
Rakks has grown significantly in its 13-year relationship with Laidlaw Group to become a household name in the architectural and design world. Rakks shelving systems are featured in educational institutions, corporate offices, renown museums and retail locations nationwide.
David Greenberg, president of Rakks, shares, “This new website will allow us to interact with our customers utilizing today’s technology. It is a powerful, virtual, specification and selling tool.”