Rakks in New Chronicle Books
METREON San Francisco

by Rakks | March 19th, 2013

Metreon - Rakks

Rakks shelving systems are highly sought after among industry-leading architects and designers who are looking for modern and attractive shelving for retail spaces. Let us tell you about just one recent example.

San Francisco’s 4th street corridor has been revitalized in the past year with a major renovation of the METREON building. The renovation has made this gorgeous structure home to a lively assortment of street level dining and retail, a renovated AMC Loews theater and the City View event space. The additional activity has elevated 4th Street, and the Yerba Buena Gardens neighborhood, as the place to be, see, shop and dine in downtown San Francisco.

At the heart of the METREON, is a brand new 2,000 square-foot retail location for publishing company Chronicle Books, the city’s only local independent publisher. The space was designed by San Francisco’s Aidlin Darling Design, an award-winning firm that “seeks to uncover an inherent spirit of place and interpret constraints as catalysts for performative design.”  Perhaps you’ve heard of the highly acclaimed Bar Agricole on 11th Street? The design brought Aidlin Darling both national and international recognition, winning the International Interior Design Association’s 2011 Interior Design Competition – among several other prestigious awards.

Chronicle Books - Rakks

Aidlin Darling specified Rakks wall mounted standards, aluminum shelving and shelf support brackets for the Chronicle design, to display the store’s merchandise. The Rakks shelving system runs almost endlessly from the storefront to the back of the space. The colorful books provide a stark contrast to the black anodized shelving. The beautiful interior can be seen from the street, as the glass storefront provides an eye-popping view that matches the clean and modern appeal of the new METREON and Rakks Shelving.

“The Rakks system made possible our vision of a clean, minimalist backdrop to the books on display.  We were impressed with the Rakks team’s collaborative and detail-oriented approach, which allowed for seamless design and delivery of the project.”

Cherie Lau,
Aidlin Darling

Chronicle Books - Rakks

Creative Director of Chronicle Books, Michael Carabetta, thinks the final product is a great reflection of the Chronicle Books publishing company. “One of my objectives as creative director is to generate an engaging atmosphere wherever our books are on view…that complements our products with the same level of design intention that we put into our goods.”

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