by Rakks | March 5th, 2013
Rakks is proud to be a part of an exciting new renovation in Boston.
Boston’s oldest brewery just got a big facelift. With high demand for samples and tours, the management of Harpoon Brewery decided to make some big changes. A $3.5 million dollar investment brought to reality a European-inspired 300 seat beer hall, a visitor’s center, private function room, a gift shop with Harpoon apparel and beer, catwalks for touring the entire facility from above, and the company’s first canning equipment to can Harpoon beer on-premises.
Harpoon chose Boston-based architectural firm Studio Luz Architects to design and oversee the project. The new space both mirrors the industrial feel of the brewery itself, as well as mixing in some old-world beer hall mystique with beautiful bar and table tops made from full cross-sections of butternut trees salvaged from the forest floors of Vermont – provided by Vermont Wildwoods. Led by Principals Anthony J. Piermarini and Hansy Better Barraza, their project goals were to create a space that would allow for socialization, tour activity and retail activity to occur simultaneously and seamlessly.
Rakks shelving systems were specified by the architects for the new retail area, which showcases the extensive Harpoon apparel collection. The Rakks L-Bracket shelving system provides the industrial and modern ying to the wooden traditional yang of the retail space. All components of the system, including the shelves, are black anodized aluminum. Rakks custom label holders complete the display to help identify the Harpoon merchandise. Rakks recessed counter support brackets support the top wooden platform of the display.
The Rakks system and components were installed by the Fabrizio Corporation of Medford, MA. The retail area is right next to an automated growler filling station where customers can choose from one of 25 Harpoon brews and browse the apparel at the same time.
The Harpoon Brewery renovation has provided consumers with a unique look at the brewing process, from production to consumption. To get a look (and taste) for yourself, stop into the brewery at 306 Northern Ave in Boston. Tours of the facility run seven days a week.
To see more images of the new Harpoon Brewery beer hall and facility, visit John Horner Photography.