Rakks Gets Big Apple Cool At Cadillac House by Gensler.

by Rakks | December 16th, 2016

Cadillac House at 330 Hudson Street

Blackened steel frames a street-front balustrade. Photo by Garrett Rowland. Courtesy of Interior Design Magazine

To be in the company of two iconic brands committing themselves to a mindset of risk-taking and adventure is an honor for Rakks – to say the least.

In the case of Gensler-designed Cadillac House at 330 Hudson Street in New York’s SoHo, the American icon continues to transcend the status quo as art inspired by culture, fashion, and film. Ever since the first Cadillac rolled off the assembly line in 1902 into pop culture, it has earned a place in history.

Digitally programmed LED screens

Digitally programmed LED screens, mounted on structural columns, rise from the polished concrete floor. 
Photo by Eric Laignel. Courtesy of Interior Design Magazine

The “House” is a branded 35,000 SQF experience environment that embodies Cadillac’s willingness to push automotive innovation past established norms. According to the Gensler Blog, “This 12,000 square foot, street-level space is not a dealership, it’s an extension of Cadillac’s ethos to “Dare Greatly,” and draws inspiration from those in the past who have defied convention and changed the world in the process.” Everyone from Dizzy Gillespie to Elvis and Johnny Cash to Lady Gaga has written a song about Cadillacs -“The Boss” wrote two.

It comes as no surprise that the Cadillac House project is featured in the September issue of Interior Design Magazine. Gensler started developing this experiential space two years ago with a team lead by John Bricker, a Partner, and the Creative Director.  Bricker says the fact that Cadillac was able to find this size space that fronted the street with office space in the same building is serendipitous.

Rakks Shelving Cadillac House

A custom screen in powder-coated steel and frosted glass divides an office area from a corridor. Photography by Garrett Rowland. Courtesy of Interior Design Magazine

The offices at Cadillac House feature custom white melamine shelving with Rakks’ PC2-Threaded Compression Poles and BL-Brackets. Rakks shelving system in turn creates a corridor showcasing Cadillac’s vintage toy collection, providing infinite adjustability.

The Rakks installation creates a wall between the conference room and hallway in the Cadillac House office space. White walls are juxtaposed with dark wood floors in the office. “Arriving at the office feels like getting into a luxury sedan,” writes Jesse Dorris from Interior Design Magazine, “thanks to an elevator lobby wrapped in dark brown leather as fragrant as car upholstery fresh off the lot.”

Model Cadillacs Rakks Shelving

The Rakks installation creates a wall between the conference room and hallway in Cadillac House. Photography by Garrett Rowland. Courtesy of Interior Design Magazine

When visitors see the Hudson River panorama as a backdrop, spectacular is the only word that fits. We congratulate Gensler and Cadillac on their vision to make this project a reality.

thumbs_gensler-office-meetingroom-lounge-0916-jpg-770x0_q95_crop-smart_upscale

At Cadillac headquarters, a lounge precedes a meeting room. Photography by Garrett Rowland. Courtesy of Interior Design Magazine

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