The Sea Mirror: Where City and Nature Become One

At Rakks, we appreciate innovative design, especially when it strives to fuse natural and urban environments. One Central Park in Sydney, Australia is continually raising the bar with their impressive art installations and this newest one really caught our eye.

Sea Mirror Sydney

One Central Park is a combination of residential towers and independent fashion and food retailers. Deemed the place where city meets nature, the complex offers a new take on green living with 6,400 square meters of parks and lush gardens that climb the towers to form a canopy. On Monday, the newest addition to this complex was unveiled: a dramatic cantilevered heliostat called Miroir de Mer, or Sea Mirror, which is comprised of 320 individual mirror plates that work in concert to offer a stunning light display. The installation is a permanent addition to Central Park’s $8 million public art collection.

Sea Mirror Installation

Kersale regards his light projects as a form of urban renewal. His installations reflect the natural beauty of the surrounding area, using the night sky as his canvas while not overpowering it.   He describes the narrative of his work: “Sydney’s harbour is mythical for the sailing universe and being a sailor myself, the opportunity to capture the sea in this way and reflect it indirectly on the heliostat, constitutes the grounds for this geo-poetical signal. ”

“A rotating series of images of reflections of the sun on the water will be take shape via lights on the heliostat. The variations will be in relation to the shades and colour tones of Sydney’s harbour. It will not be a live projection but a capture of sea substance and light sparkles on site, which will then be worked on. They can relate to seasons or can be a game of opposites; ie. the light emanating from a summer sun in the middle of winter. ”

“It is important to understand that the installation is an allegory, a symbol of the sea in the city.”

Sea Mirror Australia

Kersale has produced hundreds of projects internationally including the lighting of the Sony Centre in Berlin, the airports of Bangkok and the red pulsations for the skylight of the Lyons Opera House.

To read more about this dazzling installation, visit Contemporist:

Tags: , ,

December 13th, 2013 | No Comments

Marcus Dipietro
Rakks Shelving Plays a Supporting Role in his One Man Show

Haiku on a Hill
Haiku on a Hill: Oak Hill residence in Nashville, TN

Architect Marcus Dipietro specializes in distinctive residential projects that blend traditional materials and modern design. As a sole practicing architect, he fully embraces solutions that simplify the planning and implementation process. When Marcus noticed the smooth anodized aluminum finish on Rakks shelving and realized the ease of specifying and installing Rakks products, he began to incorporate them into projects. His Modern Oak Hill residence project in Nashville includes several Rakks installations and shows how Rakks products are highly adaptable in their ability to seamlessly work in both modern and traditional spaces.

Oak Hill Residence Interior
Interior: Oak Hill Residence

In his Oak Hill residence project, the homeowners desired a spacious, modern home in a traditional Nashville neighborhood. The husband and wife wanted a simple, unfettered life while at home with their two children. Working within the confines of the old ranch foundation, Dipietro created a spacious, modern home that spills natural light and takes advantage of the surrounding views.

Dipietro has used Rakks for a few years in various residential installations for its simple, clean design and ability to “float” objects on the wall. With Rakks ease of installation, he is able to mount the Rakks shelving on site, eliminating the need for custom millwork.

Rakks Shelving
Rakks Pole Mounted Shelving in Oak Hill Residence

Looking to create a dressing room space extending from the master suite, Dipietro installed Rakks pole mounted shelving to open the space using L-Brackets tied to the supporting wall with mitered tie-pole and anchor brackets. Custom cabinets built into the systems offer storage options in addition to the display shelves. Rakks is installed throughout the house in the kids’ closets and coat closet featuring quarter sawn, oak-finished display shelves.

Marcus is particularly drawn to the anodized aluminum finish on the Rakks systems. He says, “The Rakks anodized aluminum finish resembles the quietness of stainless steel. It’s smooth to the touch and looks great on the wall. I never have to worry about it fitting into a space because it really goes with everything.”

Rakks anodized aluminum shelving
Rakks anodized aluminum finish

Upon the project’s completion, Marcus received one of the greatest compliments from the homeowner: “The home has this amazing effect where I don’t want to leave it in the morning and I can’t wait to get home at the end of the day.” As Marcus continues on with his residential projects, he will continue to rely on Rakks shelving to bring a satisfied smile to his clients. 

To read more about Marcus and view his work, visit


Tags: , ,

December 5th, 2013 | No Comments

Takes and Tweets: A Designer’s Perspective on Rakks

Designer Lou Simmons has a keen eye for interesting objects-his Twitter and Flickr accounts are overflowing with impressive object portraits. He is always on the lookout for high-quality, innovative design and last week, Simmons Tweeted pictures of Rakks shelving installations and we followed up with him about his passion for design and his take on Rakks systems.

Tell us about yourself, Lou.

LS: I moved to Boston 2 years ago from my home state of Texas to be with a smart and beautiful California girl. I’m a designer/builder at Guarnotta Design and Build (formerly unKilo) and I work on a variety of projects and am passionate about residential architecture and design. I’m studying for my exams for licensure and am set to be a licensed architect by next year, assuming all goes well.

Lou Simmons Twitter

You have quite the Twitter presence. Do you Tweet shelving systems often?

LS: (laughs) I love taking photos of objects and exploring different forms. I have nearly 3,000 photos on my Flickr account. I displayed some flowers and a record player on my Rakks installation in my apartment and decided to take some photos.

From an architecture and design standpoint, what makes Rakks stand out as Tweet-worthy?

LS: I first saw Rakks when I was in Dallas. The architecture firm Corgan Associates had used it on a project and I appreciated the infinite adjustability and flexibility. The sleek systems easily adapt, fitting nicely into any space. I also appreciate the local aspect too, as Rakks is based out of Needham, MA.

Have you used Rakks in any professional applications?

LS: Yeah, actually. Guarnotta has used Rakks in several projects, the most recent being in a condo renovation on Beacon St.  We used Rakks standards that recessed nicely into the wall. It is currently under construction but I will Tweet those photos at you as soon as it’s finished.

Please do!


Follow Lou on Twitter @plsiii and see Guarnotta’s great work at

Tags: , ,

November 26th, 2013 | No Comments

Rakks Shelving Systems: Supporting the Modern Anthology Story

Rakks Shelving Systems
Rakks PC2 Poles with L-Brackets in the Modern Anthology retail location

Everyone has a unique story to tell. Modern Anthology, a Brooklyn-based creative studio, incorporates this belief into everything they do. Whether it’s designing, branding, promoting, or filmmaking, their inspiring work stems from identifying and telling the story.  And in the Modern Anthology story, Rakks plays a supporting role.

The creative studio has used Rakks shelving systems in several of their architecture and design projects including residential installations in Los Angeles and Brooklyn. When Modern Anthology opened their own retail location in Dumbo, Brooklyn, they chose Rakks shelving systems to support their men’s lifestyle merchandise.

Modern Anthology’s architecture and interior design work spans the board, with a client list as diverse as it is impressive including several projects with Disney, DIY Network, the upscale Madura Garments in India and MTV. The Modern Anthology team approaches each project with imagination and ambition. Whatever the project calls for, designers and architects at Modern Anthology count on the versatility and aesthetic of Rakks shelving systems.

Rakks PC2 Poles
Rakks PC2 Poles with L-Brackets in the Modern Anthology retail location

John Marsala, co-owner of Modern Anthology, had used Rakks in several other projects and relied on Rakks shelving systems to support the merchandise and aesthetic of the new store. “We incorporated a Rakks system into our own retail space as we love the flexibility that it offers from both a design perspective as well as functionality,” John says.

The Modern Anthology retail location strikes a balance between vintage and contemporary, utilizing Rakks PC2 Poles with L Brackets to support the varied store merchandise including duffel bags, globes, and even grooming accessories.

Rakks Shelving
Rakks Standards and Brackets with reclaimed wood shelving in Rainn Wilson’s Los Angeles home

Modern Anthology has featured Rakks in their clients’ stories as well. Marsala and his associates first used Rakks shelving systems in an installation in NBC’s “The Office” star Rainn Wilson’s Los Angeles home. To develop the rustic, natural aesthetic for the residence to be featured on the DIY Network’s show Man Caves, Modern Anthology used reclaimed wood floors from a Warner Brothers sound stage and a ventless fireplace. An outstanding element of the design includes a custom built library with a rolling ladder, utilizing Rakks Standards to support the reclaimed wood/walnut shelves.

Rakks Standards and Brackets
Rakks Standards and Brackets with reclaimed wood shelving in Rainn Wilson’s Los Angeles home

In another residential project, the Sutton Residence in Brooklyn, NY, Modern Anthology utilized Rakks PC2 Poles with L brackets. The classic black aluminum completes the space, bring together the thick rough sawn wooden shelving and the red brick walls of this private home.

 Rakks Shelving Systems
Rakks PC2 Poles with L Brackets and wooden shelving

 As Modern Anthology’s story continues to unfold, they know they can always count on Rakks to play a supporting role. Visit Modern Anthology’s retail location at 68 Jay St, New York, NY 11201. Also check out their eye opening blog and online store to become a part of the Modern Anthology story.

Tags: , ,

November 25th, 2013 | No Comments

Rakks: Preserving the Kennedy Legacy 50 Years Later

50 years ago today, the Kennedy’s motorcade made its way through the crowded streets of Dallas. The president and first lady flashed their signature smiles from the backseat of a Lincoln Continental convertible. The camaraderie turned to tragedy when the unthinkable happened and one of the most popular presidents in history, known for his vision and boyish charm, was no more.

Rakks Shelving at the Sixth Floor JFK Reading Room

For 23 years, the Sixth Floor Museum in Dallas, has kept conversation alive about the Kennedy assassination, with resources and historical materials that foster understanding about Kennedy and the conspiracy surrounding that fateful day in November. Rakks supports the Sixth Floor Museum and preserves Kennedy’s legacy with shelving installations in the museum that house the treasures and artifacts that keep Kennedy’s legacy and vision alive.

Constructed in 1901, the red brick building on the corner of Houston and Elm Street, known as the Texas School Book Depository became the focal point of the assassination of President John F. Kennedy on November 22, 1963. Evidence found showed the shots that killed the President were fired from the sixth floor. On President’s Day 1989, The Sixth Floor Museum opened on its namesake floor as a response to the many visitors who flock to Dealey Square to learn more about the assassination. Visitors travel back in time in two key evidentiary areas which have been carefully restored to their 1963 appearance. The Museum contains thought provoking exhibits and photographs, a reading/research room and a store and café. Rakks anodized aluminum shelving is configured to display merchandise in the Museum store and is also used in the Reading Room to house the museum’s iconic book collection.

The café and store designed by Manask & Associates are the most recent additions to the museum, opening in early summer 2010, and feature an array of books and collectibles. Joining a long list of notable museums that have turned to Rakks including MoMA and The Senator John Heinz History Center, The Sixth Floor Museum Store takes full advantage of Rakks architecturally savvy product line. Rakks shelving systems are used for the display of apparel, accessories and memorabilia in the store and Rakks glass and aluminum shelving compliment the open, loft-style space created by Corgan Associates. In the Reading Room, countless JFK books, magazines, newspapers, and videos fill Rakks aluminum shelving, the elegant lines of the shelves allowing natural light to fill the room.

In a tribute to the nation’s 35th president, a project presented by the JFK Library recently launched on Twitter,,will chronicle Kennedy’s historic campaign to office. Creativity-Online explains tweets will include links to classic photos and advertisements from the campaign as well as memorable quotes. Between the JFK Library and the Sixth Floor Museum at Dealey Plaza, Kennedy’s legacy has been carried forward for future generations to be able to experience a true symbol of Americana. Be sure to follow the Kennedy campaign as well as Rakks on Twitter for more information.


Tags: , ,

November 22nd, 2013 | No Comments

Shelving From Boston
Lighting Designer's Loft Space

Boston-area lighting designer and fabricator Joey Nicotera’s loft needed to reflect his imagination. This is no small task for someone who has had...

Read more





counter for wordpress