A Sweet Installation of Rakks in New York City

For 14 years now, New York City has been treated to some of the finest authentic handmade chocolates, made by renowned chocolatier Jacques Torres. Fondly known as ‘Mr. Chocolate’, Jacques has an impressive resume. He was the recipient of the Meilleur Ouvrier de France (Best Craftsman of France) medal in pastry and a senior level pastry chef at the Ritz Carlton and Le Cirque. However, his dreams lay elsewhere as he moved on to set up his own chocolate factories and retail boutiques across New York City.

Rakks is very proud to have the opportunity to play a supporting role in turning Jacques American Dream into a reality. Interior designer, Dimitrios Klonis of Urban Green Furniture has used and recommended Rakks products in four of Jacques’ boutiques in the city. Much to Jacques liking, he says that they do a beautiful job, and work in accordance with his expectations.

The boutique on the Upper East Side on 57th Street uses Rakks shelving to its fullest aesthetic potential. Though a confined space, it has been cleverly made to look a lot larger using wall mirrors. Reflected through them are Jacques Torres’ wide range of chocolate delicacies, arranged neatly on glass surfaces attached to the walls using Rakks’ wall mounted type C standard product (installed between mirror) with regular duty Rakks style shelf support brackets. Stick-on shelf rests were used to keep the glass shelves from sliding on the brackets. This use of the mirrors with the Rakks products is unique and effective as it subtly puts visual emphasis on the products, within the store.

Sylvain Cottard applauds Rakks saying, “We are happy to use Rakks shelving systems because they allow multiple design options. The system is slick, elegant and works perfectly with the glass shelves, allowing us to put a lot of chocolate on the shelves. I also like the flexibility of the system that lets us adjust the height of the shelves, which is especially great for us during the holidays. Our specials such as Big Santa for Christmas, Giant Bunnies for Easter and Bonbon boxes for Valentine’s Day have more visibility.”

Jacques Torres’ unique combination of his knowledge of chocolate and of French techniques, along with his passion for culinary arts is evident in every bite of the delicious and distinct chocolates. He and his staff strictly use all natural ingredients of the highest quality without any shortcuts, preservatives, extracts or essences. Their products range from champagne truffles, caramel popcorn to chocolate covered espresso beans. However the most popular products that lure ages 7 through 77 into the boutiques are the award winning hot chocolate and the decadently rich chocolate chip cookies. This summer, Jacques Torres offers summer ice cream cookies in vanilla, chocolate, strawberry and salted caramel flavors. It’s a great way to beat the heat this season.


Don’t miss Rakks at Jacques Torres: 

 Upper East Side: 110 East 57th Street, between Park and Lexington

NoHo: 327 Lafayette Street, between Bleecker and Houston
Other Locations: 

DUMBO: 66 Water Street

SoHo: 350 Hudson Street, corner of King Street

Rockefeller Center: 30 Rockefeller Plaza, Concourse Level

July 14th, 2014 | Comments Off

Rakks at Rough Trade NYC

Photograph by Becky

A treat for traditional music lovers, UK based vinyl record store Rough Trade  has recently opened its first American store in Brooklyn, NY, Rough Trade NYC.  In a bid to “create something different for the people of New York,” Co-President Stephen Godfroy and his iconic company have turned to Rakks as they repurposed a 15,000 sq ft film prop warehouse into New York’s largest record store.

The launch of a traditional record store in New York during an age of digitization may seem like a massive financial challenge to many. However, Godfroy displays great faith in the global culture of New York and believes that like Londoners, New Yorkers also have a deep respect for the past, with a balanced appetite for the future. His model for success relies heavily on creating an atmosphere tailored for conventional music lovers to hang out in and eventually buy products

Photograph by Becky

Rakks was once again instrumental in playing the supporting role in the effort to create an industrial chic design for this ‘destination store experience.’ The store is three times larger than any of its UK stores, with an installation gallery, 300 person sound-proof performance space with a bar and coffee counter. According to NYTimes.com, the interior walls are lined with metal from 16 old shipping containers and murals of fashionable album covers are seen hand painted on overexposed brick. The old school rustic charm is maintained even with the display of the records,  some even directly placed on Rakks’s shelving!

“Quite simply, Rakks provided us with a definitive shelving solution, ideal for our book and magazine retail requirements. Not only is the product first-class, the design service and customer care provides significant added value, helping us quickly and reliably with all our specific requests and requirements. Overall, we can’t recommend Rakks highly enough.” – Stephen Godfroy, Co-President, Rough Trade Retail

Photograph by Becky

Rough Trade offers record fans a sense of community and localness with a retail experience that has been lost to today’s music industry. The wide product selection, knowledgeable staff and unique retail experience make Rough Trade a must visit, especially if you love your music!

Rough Trade, 64, North 9th Street, near the East River, Williamsburg, Brooklyn NY
Store Times: 9am-11pm


June 4th, 2014 | Comments Off

Floating Counter Support Brackets –
Upholding This Sustainable Home

Five dot design build is an architectural firm located in Seattle, Washington. They focus on sustainable projects that bring together like-minded collaborators. The firm’s work reflects their belief that sustainable design should be easily accessible, genuinely inspired and always beautiful.

In this single family home that is clearly focused on sustainability, a wooden counter top is provided a strong foundation by Rakks’ nearly invisible Counter Support Brackets, giving it a floating effect. The home is located in Seattle’s Greenlake neighborhood and even includes a system for harvesting rainwater as an alternative water source for the baths and laundry, but it is the countertop in the bath that is stunning.

For this unique item the architects enlisted the help of Tree Green Team, a Canadian company that produces custom live edge wood furniture that is handcrafted from salvaged trees. Tree Green Team does not cut down live trees. They only use trees that have been cleared and often are destined to become firewood.

The sculptural counter top appears to float in the space. This solution was quite a design achievement considering the weight and mass of the wood. The architects installed Rakks Flush Mounted Counter Support Brackets for superior strength and nearly invisible support in this installation. These flush mounted brackets have an L-shaped vertical leg that measures 2” x 2” x 1/4” and is screwed to the side of the wall stud. When installation of the brackets is complete, drywall is mounted to the studs and hides the vertical support leg.

Rakks is always pleased to be included in creative and sustainable projects like this one.


May 21st, 2014 | Comments Off

Rakks L Brackets Create Architecturally Inspired Spaces From Coast to Coast

Rakks L-Brackets help create stunning, architecturally inspired Rakks Shelving Systems that transform ordinary spaces into extraordinary spaces. How do they do it? The L-Bracket system (US Patent #7,506,852) attaches to PC2 poles with one 1/4″-20 screw. When used with 3/4″ thick shelves, the mounting hardware is literally hidden. This versatile system delivers unparalleled design flexibility, incomparable strength and substantial value to architects and design-savvy homeowners across the country. Rakks L-Brackets support wood, glass and aluminum shelves up to 24″ deep. In this blog, we showcase three spaces in which the designers have taken the L-Bracket to new heights.

Historic Brooklyn Brownstone Undergoes Architectural Transformation

Rakks Black PC2 Support Poles and Black L-Brackets contrast with stark, white walls to create a daring, yet refined aesthetic within this renovated 1851 Brooklyn brownstone. The living space’s high ceilings and large double hung windows retain the brownstone’s character, white the Rakks Shelving Systems make a dramatic vertical visual statement. Their strength is both literal and visual as they hold the homeowner’s substantial book collection while seamlessly blending with the original architectural details of the interior.

“Industrial shelving and mid-century furniture balance the ornate original details.” – Abruzzo Bodziak Architects

Design/Photograph by Abruzzo Bodziak Architects

San Francisco Flat Creating Vertical Space With L-Brackets

Floor-to-ceiling pole supported shelving makes a dramatic statement in this San Francisco flat with reinforced concrete walls, clearly an installation challenge for any wall mounted installation.

The flat is located in an apartment complex that was built in the 50’s. Rakks PC2 Compression Poles support six tiers of 1 1/2″ rift sawn white oak shelving using Rakks L-Brackets. The system is recessed and occupies an entire wall of the living space. The shelves were built and finished by Liz Dunning Design & Woodwork of Oakland. Because the shelves elegantly “sit” in the recessed space, they provide a seamless storage and display solution while maintaining the clean line of the wall. The added bonus is that the Rakks System also easily supports a flat screen TV for entertainment.

“The other neat aspect of this project was using the Rakks PC2 Pole System…instead of relying on the walls for support the owner opted on using the Rakks Pole System in which the standards are compressed tightly between the floor and ceiling.” – Liz Dunning Design & Woodwork

Design by Graham Design, Photograph by Liz Dunning Design & Woodwork

Boston Office Loft Uses Rakks L-Bracket System to Define Their “Versatile” Reception Area

Webster’s Dictionary defines versatile as “Having many uses or applications”. This office loft of a Boston design firm has shelving with enough versatility to easily display objects of varying size and plenty of storage space thanks to the Rakks Shelving System with L-Brackets. The system was custom configured to the unique specifications of the space.

This system occupies a modular wall in the open loft and separates the reception area from the conference room that overlooks Boston Harbor. The system was configured to the exact specifications of the customer who wanted a stylish and versatile storage system. Frosted glass doors and cabinets complete the look.

“The Rakks Shelving System added style and sophistication to our office loft reception area. Not only did it provide storage space, but it blended perfectly with the painted-brick walls and the exposed wooden beams and ceilings” – Cindy Laidlaw

Design/Photograph by Rakks

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April 28th, 2014 | Comments Off

Shelving From Boston Lighting Designer and Fabricator’s Dynamic Loft Space

Boston-area lighting designer and fabricator Joey Nicotera’s loft needed to reflect his imagination. This is no small task for someone who has had an obsession with things that light up from an early age. Nicotera used Rakks Shelving to create one of the main lighting displays in his own living space. Even he admits it would be tough to guess just how many lights he used to create the look he wanted while renovating his loft.

“Lighting is important to me because it really effects the way I feel when I’m around it.“ – Lighting designer/fabricator Joey Nicotera

Loft lounge design/photograph courtesy of Joey Nicotera

This was an old candy bar factory (former home of Charleston Chew). They moved, and the hefty steel building with post and beam construction was renovated into residential lofts. This old industrial space allowed for a large, open area (825 sq. ft. with 11’ ceilings). Nicotera’s only limit was his imagination. This was the perfect blank canvas to create the look he wanted.

Highlighting the main entertainment portion of the loft, Nicotera built a computer-controlled LED light wall that lights up and changes color. Rakks Wall Mounted C-Standards with Rakks Brackets were then attached to the light wall, supporting seven tiers of glass shelving spans. HGTV featured Nicotera’s space on their “Look What I Did – Color Kinetics” episode, featured below.

“The thing [lounge] is half Vegas cocktail lounge, half space-aged bachelor pad…I’ve played the piano since I was five, now I have somewhere I can go and pretend that it’s a cocktail lounge.”

“Look What I Did – Color Kinetics” by HGTV featuring Joey Nicotera

The light wall is a grid comprised of some basic wood and plexiglass, with about 20 light fixtures tucked in that are all tied together. The light wall was constructed with pine cut to size, making 20”x17” squares. Then Nicotera routed the pine to accept the plexiglass paneling you see in the front and then drilled the hole through it to accept the wire that connects all the square fixtures together.

“Everything was laid out on the floor and was attached to the wall with standard wood screws. I can create random [lighting] effects, different colors and different speeds.”

Photograph by Josh Reynolds, AP

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April 17th, 2014 | Comments Off

Rem Koolhaas Was A Little Restless

When Architectural Digest published an article about Rem Koolhaas and his Rotterdam-based firm OMA/AMO in the September edition"

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