John Horner Photography

Rakks is proud to be a part of an exciting new renovation in Boston.

Boston’s oldest brewery just got a big facelift.  With high demand for samples and tours, the management of Harpoon Brewery decided to make some big changes. A $3.5 million dollar investment brought to reality a European-inspired 300 seat beer hall, a visitor’s center, private function room, a gift shop with Harpoon apparel and beer, catwalks for touring the entire facility from above, and the company’s first canning equipment to can Harpoon beer on-premises.

Harpoon chose Boston-based architectural firm Studio Luz Architects to design and oversee the project. The new space both mirrors the industrial feel of the brewery itself, as well as mixing in some old-world beer hall mystique with beautiful bar and table tops made from full cross-sections of butternut trees salvaged from the forest floors of Vermont – provided by Vermont Wildwoods. Led by Principals Anthony J. Piermarini and Hansy Better Barraza, their project goals were to create a space that would allow for socialization, tour activity and retail activity to occur simultaneously and seamlessly.

John Horner Photography

Rakks shelving systems were specified by the architects for the new retail area, which showcases the extensive Harpoon apparel collection. The Rakks L-Bracket shelving system provides the industrial and modern ying to the wooden traditional yang of the retail space. All components of the system, including the shelves, are black anodized aluminum. Rakks custom label holders complete the display to help identify the Harpoon merchandise. Rakks recessed counter support brackets support the top wooden platform of the display.

The Rakks system and components were installed by the Fabrizio Corporation of Medford, MA. The retail area is right next to an automated growler filling station where customers can choose from one of 25 Harpoon brews and browse the apparel at the same time.

The Harpoon Brewery renovation has provided consumers with a unique look at the brewing process, from production to consumption. To get a look (and taste) for yourself, stop into the brewery at 306 Northern Ave in Boston. Tours of the facility run seven days a week.

To see more images of the new Harpoon Brewery beer hall and facility, visit John Horner Photography.

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On December 15^th, doors opened to the public for the first time at the Museum of Mathematics in Manhattan, the newest New York museum. Dubbed “MoMath”, the 10,000 square foot museum is dedicated solely to math for children ages 8 to 13. It is the only museum in the country with this designation.

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At Rakks we love getting updates from owners of our shelving products and seeing how they are using the various setups in their homes, studios, offices and labs all around the world. It’s fun to see where they are and it really inspires us to see Rakks used in so many creative ways.

One proud Rakks owner is world-renowned fashion and portrait photographer Sebastian Kim. Named one of the “50 Greatest Fashion Photographers Right Now” by Complex Magazine, Kim has published work in such headliner mags as Vogue, Muse and GQ. His impressive list of celebrity portraits spans from Woody Allen to Emma Stone. See his celebrity portraits, here.

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For over thirty years, Rakks shelving systems have been custom designed to provide modern, attractive and flexible shelving and display solutions. Our products are the choice of architects, interior designers, store planners and design savvy consumers around the world. One top-level architectural firm that has utilized Rakks shelving in its designs is David Coleman Architecture.

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All of us at Rakks would like to take this time to thank our customers, suppliers, business partners and friends for making 2012 yet another record year. This year we have been privileged to work with many talented and creative architects, designers, and end-users on a wide variety of projects, some of which have been featured here on our blog. Over the past 40 years, loyal customers and enthusiastic social media sharing have been a huge part of our success. We appreciate and thank you for your continued support and look forward to a healthy and rewarding 2013! Happy Holidays!

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