by Rakks | September 6th, 2013
On Wednesday August 21, Laidlaw Group shot a series of instructional videos for the new Rakks website. The videos emphasize how easy the shelving systems are to install in five simple steps. Each video will be launched on the new Rakks Youtube channel in conjunction with the launch of the website.
Filmed on location at the Rakks corporate office, the videos show the installation process of many of the Rakks products. Erin Stevens, designer and photographer at Laidlaw Group, filmed Keith Ente, Sales and Marketing Manager at Rakks, as he installed various configurations of Rakks shelving systems. Cindy Laidlaw, principal at Laidlaw Group, directed the shoot. For over three decades, Rakks custom, modern designs have been the choice of architects, interior designers, store planners and design savvy consumers worldwide. With the launch of the new website in September, Rakks will provide a web destination that is engaging and informative. The videos, introduced on Rakks new Youtube channel, will add a new dimension to Rakks marketing outreach. David Greenberg, president of Rakks, said, “The new website and these videos represent a big step for us. We have always been known for the design of our systems and now our customers will see them installed from start to finish.” Rakks new website will complement the style of the Rakks products and ensure a digital presence that continues to grow the Rakks brand as a provider of high quality, modern design solutions.