A Sweet Installation of Rakks in New York City

by Rakks | July 14th, 2014

For 14 years now, New York City has been treated to some of the finest authentic handmade chocolates, made by renowned chocolatier Jacques Torres. Fondly known as ‘Mr. Chocolate’, Jacques has an impressive resume. He was the recipient of the Meilleur Ouvrier de France (Best Craftsman of France) medal in pastry and a senior level pastry chef at the Ritz Carlton and Le Cirque. However, his dreams lay elsewhere as he moved on to set up his own chocolate factories and retail boutiques across New York City.

Rakks is very proud to have the opportunity to play a supporting role in turning Jacques American Dream into a reality. Interior designer, Dimitrios Klonis of Urban Green Furniture has used and recommended Rakks products in four of Jacques’ boutiques in the city. Much to Jacques liking, he says that they do a beautiful job, and work in accordance with his expectations.

The boutique on the Upper East Side on 57th Street uses Rakks shelving to its fullest aesthetic potential. Though a confined space, it has been cleverly made to look a lot larger using wall mirrors. Reflected through them are Jacques Torres’ wide range of chocolate delicacies, arranged neatly on glass surfaces attached to the walls using Rakks’ wall mounted type C standard product (installed between mirror) with regular duty Rakks style shelf support brackets. Stick-on shelf rests were used to keep the glass shelves from sliding on the brackets. This use of the mirrors with the Rakks products is unique and effective as it subtly puts visual emphasis on the products, within the store.

Sylvain Cottard applauds Rakks saying, “We are happy to use Rakks shelving systems because they allow multiple design options. The system is slick, elegant and works perfectly with the glass shelves, allowing us to put a lot of chocolate on the shelves. I also like the flexibility of the system that lets us adjust the height of the shelves, which is especially great for us during the holidays. Our specials such as Big Santa for Christmas, Giant Bunnies for Easter and Bonbon boxes for Valentine’s Day have more visibility.”

Jacques Torres’ unique combination of his knowledge of chocolate and of French techniques, along with his passion for culinary arts is evident in every bite of the delicious and distinct chocolates. He and his staff strictly use all natural ingredients of the highest quality without any shortcuts, preservatives, extracts or essences. Their products range from champagne truffles, caramel popcorn to chocolate covered espresso beans. However the most popular products that lure ages 7 through 77 into the boutiques are the award winning hot chocolate and the decadently rich chocolate chip cookies. This summer, Jacques Torres offers summer ice cream cookies in vanilla, chocolate, strawberry and salted caramel flavors. It’s a great way to beat the heat this season.


Don’t miss Rakks at Jacques Torres: 

 Upper East Side: 110 East 57th Street, between Park and Lexington

NoHo: 327 Lafayette Street, between Bleecker and Houston
Other Locations: 

DUMBO: 66 Water Street

SoHo: 350 Hudson Street, corner of King Street

Rockefeller Center: 30 Rockefeller Plaza, Concourse Level

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