Rakks Gets Big Apple Cool At Cadillac House by Gensler.

Cadillac House at 330 Hudson Street

Blackened steel frames a street-front balustrade. Photo by Garrett Rowland. Courtesy of Interior Design Magazine

To be in the company of two iconic brands committing themselves to a mindset of risk-taking and adventure is an honor for Rakks – to say the least.

In the case of Gensler-designed Cadillac House at 330 Hudson Street in New York’s SoHo, the American icon continues to transcend the status quo as art inspired by culture, fashion, and film. Ever since the first Cadillac rolled off the assembly line in 1902 into pop culture, it has earned a place in history.

Digitally programmed LED screens

Digitally programmed LED screens, mounted on structural columns, rise from the polished concrete floor. 
Photo by Eric Laignel. Courtesy of Interior Design Magazine

The “House” is a branded 35,000 SQF experience environment that embodies Cadillac’s willingness to push automotive innovation past established norms. According to the Gensler Blog, “This 12,000 square foot, street-level space is not a dealership, it’s an extension of Cadillac’s ethos to “Dare Greatly,” and draws inspiration from those in the past who have defied convention and changed the world in the process.” Everyone from Dizzy Gillespie to Elvis and Johnny Cash to Lady Gaga has written a song about Cadillacs -“The Boss” wrote two.

It comes as no surprise that the Cadillac House project is featured in the September issue of Interior Design Magazine. Gensler started developing this experiential space two years ago with a team lead by John Bricker, a Partner, and the Creative Director.  Bricker says the fact that Cadillac was able to find this size space that fronted the street with office space in the same building is serendipitous.

Rakks Shelving Cadillac House

A custom screen in powder-coated steel and frosted glass divides an office area from a corridor. Photography by Garrett Rowland. Courtesy of Interior Design Magazine

The offices at Cadillac House feature custom white melamine shelving with Rakks’ PC2-Threaded Compression Poles and BL-Brackets. Rakks shelving system in turn creates a corridor showcasing Cadillac’s vintage toy collection, providing infinite adjustability.

The Rakks installation creates a wall between the conference room and hallway in the Cadillac House office space. White walls are juxtaposed with dark wood floors in the office. “Arriving at the office feels like getting into a luxury sedan,” writes Jesse Dorris from Interior Design Magazine, “thanks to an elevator lobby wrapped in dark brown leather as fragrant as car upholstery fresh off the lot.”

Model Cadillacs Rakks Shelving

The Rakks installation creates a wall between the conference room and hallway in Cadillac House. Photography by Garrett Rowland. Courtesy of Interior Design Magazine

When visitors see the Hudson River panorama as a backdrop, spectacular is the only word that fits. We congratulate Gensler and Cadillac on their vision to make this project a reality.


At Cadillac headquarters, a lounge precedes a meeting room. Photography by Garrett Rowland. Courtesy of Interior Design Magazine

December 16th, 2016 | Comments Off

Veil and the Vault: The Broad Museum in Los Angeles

Broad Museum in Los Angeles

Photo by Benny Chan. Broad Museum website. Courtesy of the Broad and Diller Scofidio + Renfro

Throughout history, architecture has always been a source of inspiration. From the initial design process through the completion of a project, architecture “groupies” watch with anticipation, as an architect’s vision becomes a reality.

the veil and the vault

The main elements of The Broad’s design, the “veil” and the “vault”

The Broad Museum, the new contemporary art museum on Grand Avenue in downtown Los Angeles is worth a visit. With its innovative “veil-and-vault” concept, the 120,000-square-foot, $140-million building features two floors of gallery space to showcase the museum’s comprehensive collection of post-war and contemporary art and is now the new headquarters of The Broad Art Foundation’s global lending library.

Part of the current exhibition at the Broad Museum.

Part of the current exhibition at the Broad Museum.

Design credits go to Diller Scofidio + Renfro (DS+R) who conceived the vision and renowned architecture firm Gensler, the executive architect on the project, who made that vision a reality.

third floor gallery broad museum los angeles

The Broad Museum’s third floor galleries with skylights and interior veil. Photo by Iwan Baan, Courtesy of The Board and Diller Scofidio + Renfro

Referred to as “the veil and the vault,” the museum’s design seamlessly blends two components of the building: public exhibition space and collection storage. Rather than relegate storage to number 2 status, the designers realized early on that the “vault,” plays a key role in shaping the museum experience from entry to exit.

The Broad Museum Construction Timelapse

The vault’s heavy opaque mass is always in visitor site hovering midway in the building. The lobby below emerges from underside shapes. The vault’s top surface is the floor plate of the exhibition space and stores pieces that are not on display in the galleries or on loan. DS+R provided viewing windows to the vault so visitors can get a sense of the substantial depth of the collection by peering into the storage area. All sides of the vault are enveloped by the “veil,” an airy, honeycomb-like structure that spans the block-long gallery and provides filtered natural daylight.

The Broad was founded by philanthropists Eli and Edy Broad. “It has always been our mission to introduce contemporary art to the broadest possible audience,” says Eli Broad. General admission to the Broad is Free.

October 21st, 2016 | Comments Off

Metropolis Magazine: A New Office Evolved

Entrance to the new Metropolis Magazine office

Metropolis Magazine’s New Office Entrance

Metropolis Magazine creates editorial content that reflects a passion for architecture, an eye for design, and a taste for culture.

After two decades at its office in the Flatiron District of New York City, Metropolis Magazine sought an external change to complement its internal restructuring. “[A thorough reworking of the magazine and a thoughtful reconsideration of the team’s approach to work] forced us to articulate a new Metropolis,” editorial and brand director Paul Makovsky says.

Welcome to the New Metropolis Magazine Office

Metropolis Magazine new open office layout with Rakks Pole Supports

The new open office layout

This change was not simply an office relocation; it was a profound workplace evolution. Redefining the new Metropolis was going to take a commitment to internal as well as external brand reinvention.

Architectural design was imperative. Metropolis had a concept in mind for its office and then turned to the magazine’s network of architects and designers to make it a reality. Architect Tom Krizmanic and his firm, Studios Architecture, were a top contender and got the job.

Metropolis Magazine open collaborative space with Rakks Pole Supports

An open collaborative space

Krizmanic envisioned an open space ideal for collaboration. The new office layout highlights a large display wall that showcases the current issue of the magazine in development.

At Metropolis’ Flatiron office, this wall was an afterthought squeezed into a narrow hallway. “You didn’t have room to actually see the issue in its entirety,” associate editor and web strategist Samuel Medina says. The new wall creates greater communication and visual reference amongst the entire office, instead of just between a few of the departments.

Books on Rakks Pole-Mounted Shelving System at Metropolis Magazine

Books on Rakks Pole-Mounted Shelving System

A defining point for the new Metropolis space is transparency. We are very pleased that Rakks plays a supporting role in the desire to achieve the goal. Over time, the Metropolis team has amassed a significant collection of books devoted to architecture and design. To display the collection alongside old and new magazines was a top priority of the team. Rakks Pole-Mounted Shelving System was an ideal choice for the job primarily because it can be continually reconfigured to accommodate the growing collection.

Metropolis Magazine displayed on Rakks Slanted L-Bracket System

Magazines on Rakks Slanted L-Bracket System

Rakks Systems In Use

Rakks Aluminum Shelves and L-Bracket System provide support for the substantial weight of the books and magazines while maintaining the clean aesthetic of the space. Rakks Slanted L-Brackets with hidden mounting hardware, accommodate the display of recent issues of the magazine at an angle for easy accessibility.

Rakks modular systems provide the flexibility and support needed for architects like Tom Krizmanic to further the concept of an evolving workplace.

In addition to Rakks, Metropolis Magazine recognizes many other products integral to the evolution of their new office. Read the full article here.


July 15th, 2016 | Comments Off

Success Is Inevitable When You Have “Retail” In Your Blood

Dor L'dor New York Retail Space

Dor L’dor Retail Space

Joseph “Joe” DeJamal founder of Dor L’Dor followed his dream. Growing up in New York, he spent his early years “learning the ropes” of the children’s apparel business from his father.

Along the way, Joe developed a good business sense and an eye for style. He always had an entrepreneurial spirit so it was inevitable he would someday have a fashion retail business of his own. In 2004, he founded Dor L’Dor – a mecca for “the woman who breathes style.”

Women in New York wearing Dor L'dor dresses

Women in New York wearing Dor L’dor dresses

The name of the shop says a lot. The English translation of Dor L’Dor from the Hebrew is “generation to generation” signifying the passing of traditions from one generation to another. In this case, retail is a family tradition, and the success of the business speaks for itself.

Over the last 12 years, the company has grown from a single boutique to an emerging brand with stores throughout New York and New Jersey with the newest location coming soon to Westfield, NJ.

Rakks D-Style Standards and Rakks Notched Hangbars with J Hangbar

Rakks D-Style Standards and Rakks Notched Hangbars with J Hangbar

“Our buyers travel the world to find unique styles and accessories for women who love fashion.” says Joe, “I’ve always wanted to bring family, friends, and most importantly fashion together!”

Rakks entered the picture when Joe was looking for a turn-key location in Englewood, NJ. The previous tenant had Rakks shelving. “I loved it the minute I saw it,” says Joe. “The clean lines and contemporary look of the shelving system worked well with my vision for merchandise display in Dor L’Dor.”

Rakks is designed to provide merchandising flexibility while maintaining a clean understated design” explains David Greenberg from Rakks. “Dor L’Dor’s use of C and D standards allows both straight and staggered shelf configurations, while hangbars and face-out brackets provide unlimited merchandising options.

Dor L'dor Bags on Rakks C-Style Standards and Wire Face Outs

Dor L’dor Bags on Rakks C-Style Standards and Wire Face Outs

“Customers need lots of open site lines on the selling floor. Rakks provides that and then some,” says Joe. “The clean, open feel of the standards and shelving allow my merchandise to set the overall feeling of style in the shop. It works.”

Rakks supplies display shelving to many retailers from coast to coast.

View more examples in the Rakks retail portfolio.



June 22nd, 2016 | Comments Off

El Paso’s Supplement Xpress Teams Up With Rakks.

Supplement Xpress Rakks Retail Shelving

Located in El Paso Texas, Supplement Xpress opened in 1999. There are 6 locations in and around El Paso with more coming soon.

Founder & President, Marcus Soto shares a fascinating story. “I always loved working out, and I knew someone that owned a supplement store. He gave me some advice on how to start my own business in June 1999.” He continues, “The first location couldn’t be considered a retail location. We were in a flex office/warehouse with a “showroom.” People caught on, and I hired a sales person, Supplement Xpress gained recognition and momentum, so we began opening locations. We have six shops now and one more coming soon.

After years of getting knocked around trying to find a good operations system and great employees to execute the op-system, we are finally there. Our goal is to break the many stereotypes surrounding supplements and improve the quality of life in our city. I want to sell the best products available.”


Bodybuilders, CrossFit athletes, boxers and fitness conscious adults with a range of fitness goals are our regular customers.

Each Supplement Xpress store reflects a unique design concept. Management teams are encouraged to share their ideas regarding merchandise display and product accessibility with SX headquarters. Managers interact with customers daily, by requesting feedback on their shopping experience, merchandise displays, and general customer satisfaction. After reviewing the provided feedback and suggestions, the creative team creates promotional sales material and signage and distributes these marketing materials for the selling floors.

Supplement Xpress Rakks Retail Shelving

So what’s the connection with Rakks?

Brand development manager, Stephen Davis, found Rakks thanks to Google. The versatility, ease of installation and clean lines of the Rakks system impressed him. And the look was different from what he saw other retailers using. He hadn’t seen anything like it before. And he liked it.

Enter Keith Enté, Product and Marketing Manager at Rakks.

“At the beginning of 2012, I began working with Stephen Davis,” Keith explains. “Steven called me. He liked our products and wanted to use them in Supplement Xpress. I worked closely with him to design a custom application for the stores. Stephen determined how much space he had designated to Rakks displays. He wanted the perimeter of the retail space to have dynamic signage and referenced our Dental Divider Panel photo.

Stephen asked if we could create this configuration for signage, and I said “Yes”. The Supplement Xpress signage incorporates the use of structural panel framing channels and AB-PC2 Bolt-on Brackets to support the framing channels. This system design accommodates easy updates of existing signage or the addition of new signage.


Next Stephen provided me with dimensions of the store, including ceiling heights, and we discussed his vision for the selling floor. I have a professional design background, and Stephen was channeling the vision of founder Marcus Soto. We worked well together. The result is custom display shelving systems that are flexible, and contemporary with clean lines and maximum visibility for product display. Rakks in-house manufacturing team delivered the system on time and met the schedule. To date, they still call for additional products to add more shelving to their arsenal of displays. The initial purchase was for three stores. We look forward to contributing to Supplement Xpress future stores, and to their success.

Supplement Xpress Rakks Retail Shelving

Most shelving configurations consist of the Rakks PC2 poles (1-1/2” x 1-1/2”) in Clear Anodized aluminum with 16” Rakks L Brackets (BL-16C). Because there are high ceilings, the poles are tied back to the wall for easy access and stability. The use of BL Brackets keeps the poles at the sides of the display allowing maximum product visibility. With the addition of Rakks aluminum shelving, the product shines, and seamlessly blends with the brackets and poles.

Supplement Xpress Rakks Retail Shelving

The Supplement Xpress signage incorporates the use of structural panel framing channels and AB-PC2 Bolt on brackets to support the framing channels and allows for easy updates of signage and new signage.

Supplement Xpress Rakks Retail Shelving

Note: Some of these photos have combinations of display products other than Rakks. The Poles/display with fineal-balls that look like chain link fencing is NOT Rakks

Rakks encourages customers interested in retail store design to contact us. We will inquire about floorplan dimensions, preferences of finish, (clear anodized, black anodized or white powder coat) and the “feel” of their store. We can also discuss the number of shelves they want and the depth of those shelves. We offer consultation on adding other Rakks system components to the store design.

Visit the Rakks corporate website and Rakks Store to learn more

April 20th, 2016 | Comments Off

Veil and the Vault: The Broad Museum in Los Angeles

Throughout history, architecture has always been a source of inspiration. From the initial design process through the completion of a project, architecture “groupies” watch with anticipation, as an architect’s vision becomes a reality.

Read more





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