Rakks in Motion: The Continental Shelf

The Rakks Continental Shelf is a solution for architects, interior designers, artists, students or any room where space is at a premium. Fully adjustable from a vertical locked storage position to a flat horizontal desk as well your preferred incline. The Continental Shelf kit is easy to assemble and includes a 10” shelf, a pencil tray, 2x 40” long wall mounted standards and 2x 10” brackets all in clear anodized finish, Cardan Linkage (1 left, 1 right) color match mounting hardware and wall anchors. The Continental Shelf is available for purchase in the

The Continental Shelf is available for purchase at reduced prices starting at $269.99 in the Rakks Store in either a white or anodized black finish (additional cost for anodized units).

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May 17th, 2017 | Comments Off

Rakks Gets Big Apple Cool At Cadillac House by Gensler.

Cadillac House at 330 Hudson Street

Blackened steel frames a street-front balustrade. Photo by Garrett Rowland. Courtesy of Interior Design Magazine

To be in the company of two iconic brands committing themselves to a mindset of risk-taking and adventure is an honor for Rakks – to say the least.

In the case of Gensler-designed Cadillac House at 330 Hudson Street in New York’s SoHo, the American icon continues to transcend the status quo as art inspired by culture, fashion, and film. Ever since the first Cadillac rolled off the assembly line in 1902 into pop culture, it has earned a place in history.

Digitally programmed LED screens

Digitally programmed LED screens, mounted on structural columns, rise from the polished concrete floor. 
Photo by Eric Laignel. Courtesy of Interior Design Magazine

The “House” is a branded 35,000 SQF experience environment that embodies Cadillac’s willingness to push automotive innovation past established norms. According to the Gensler Blog, “This 12,000 square foot, street-level space is not a dealership, it’s an extension of Cadillac’s ethos to “Dare Greatly,” and draws inspiration from those in the past who have defied convention and changed the world in the process.” Everyone from Dizzy Gillespie to Elvis and Johnny Cash to Lady Gaga has written a song about Cadillacs -“The Boss” wrote two.

It comes as no surprise that the Cadillac House project is featured in the September issue of Interior Design Magazine. Gensler started developing this experiential space two years ago with a team lead by John Bricker, a Partner, and the Creative Director.  Bricker says the fact that Cadillac was able to find this size space that fronted the street with office space in the same building is serendipitous.

Rakks Shelving Cadillac House

A custom screen in powder-coated steel and frosted glass divides an office area from a corridor. Photography by Garrett Rowland. Courtesy of Interior Design Magazine

The offices at Cadillac House feature custom white melamine shelving with Rakks’ PC2-Threaded Compression Poles and BL-Brackets. Rakks shelving system in turn creates a corridor showcasing Cadillac’s vintage toy collection, providing infinite adjustability.

The Rakks installation creates a wall between the conference room and hallway in the Cadillac House office space. White walls are juxtaposed with dark wood floors in the office. “Arriving at the office feels like getting into a luxury sedan,” writes Jesse Dorris from Interior Design Magazine, “thanks to an elevator lobby wrapped in dark brown leather as fragrant as car upholstery fresh off the lot.”

Model Cadillacs Rakks Shelving

The Rakks installation creates a wall between the conference room and hallway in Cadillac House. Photography by Garrett Rowland. Courtesy of Interior Design Magazine

When visitors see the Hudson River panorama as a backdrop, spectacular is the only word that fits. We congratulate Gensler and Cadillac on their vision to make this project a reality.


At Cadillac headquarters, a lounge precedes a meeting room. Photography by Garrett Rowland. Courtesy of Interior Design Magazine

December 16th, 2016 | Comments Off

Veil and the Vault: The Broad Museum in Los Angeles

Broad Museum in Los Angeles

Photo by Benny Chan. Broad Museum website. Courtesy of the Broad and Diller Scofidio + Renfro

Throughout history, architecture has always been a source of inspiration. From the initial design process through the completion of a project, architecture “groupies” watch with anticipation, as an architect’s vision becomes a reality.

the veil and the vault

The main elements of The Broad’s design, the “veil” and the “vault”

The Broad Museum, the new contemporary art museum on Grand Avenue in downtown Los Angeles is worth a visit. With its innovative “veil-and-vault” concept, the 120,000-square-foot, $140-million building features two floors of gallery space to showcase the museum’s comprehensive collection of post-war and contemporary art and is now the new headquarters of The Broad Art Foundation’s global lending library.

Part of the current exhibition at the Broad Museum.

Part of the current exhibition at the Broad Museum.

Design credits go to Diller Scofidio + Renfro (DS+R) who conceived the vision and renowned architecture firm Gensler, the executive architect on the project, who made that vision a reality.

third floor gallery broad museum los angeles

The Broad Museum’s third floor galleries with skylights and interior veil. Photo by Iwan Baan, Courtesy of The Board and Diller Scofidio + Renfro

Referred to as “the veil and the vault,” the museum’s design seamlessly blends two components of the building: public exhibition space and collection storage. Rather than relegate storage to number 2 status, the designers realized early on that the “vault,” plays a key role in shaping the museum experience from entry to exit.

The Broad Museum Construction Timelapse

The vault’s heavy opaque mass is always in visitor site hovering midway in the building. The lobby below emerges from underside shapes. The vault’s top surface is the floor plate of the exhibition space and stores pieces that are not on display in the galleries or on loan. DS+R provided viewing windows to the vault so visitors can get a sense of the substantial depth of the collection by peering into the storage area. All sides of the vault are enveloped by the “veil,” an airy, honeycomb-like structure that spans the block-long gallery and provides filtered natural daylight.

The Broad was founded by philanthropists Eli and Edy Broad. “It has always been our mission to introduce contemporary art to the broadest possible audience,” says Eli Broad. General admission to the Broad is Free.

October 21st, 2016 | Comments Off

Metropolis Magazine: A New Office Evolved

Entrance to the new Metropolis Magazine office

Metropolis Magazine’s New Office Entrance

Metropolis Magazine creates editorial content that reflects a passion for architecture, an eye for design, and a taste for culture.

After two decades at its office in the Flatiron District of New York City, Metropolis Magazine sought an external change to complement its internal restructuring. “[A thorough reworking of the magazine and a thoughtful reconsideration of the team’s approach to work] forced us to articulate a new Metropolis,” editorial and brand director Paul Makovsky says.

Welcome to the New Metropolis Magazine Office

Metropolis Magazine new open office layout with Rakks Pole Supports

The new open office layout

This change was not simply an office relocation; it was a profound workplace evolution. Redefining the new Metropolis was going to take a commitment to internal as well as external brand reinvention.

Architectural design was imperative. Metropolis had a concept in mind for its office and then turned to the magazine’s network of architects and designers to make it a reality. Architect Tom Krizmanic and his firm, Studios Architecture, were a top contender and got the job.

Metropolis Magazine open collaborative space with Rakks Pole Supports

An open collaborative space

Krizmanic envisioned an open space ideal for collaboration. The new office layout highlights a large display wall that showcases the current issue of the magazine in development.

At Metropolis’ Flatiron office, this wall was an afterthought squeezed into a narrow hallway. “You didn’t have room to actually see the issue in its entirety,” associate editor and web strategist Samuel Medina says. The new wall creates greater communication and visual reference amongst the entire office, instead of just between a few of the departments.

Books on Rakks Pole-Mounted Shelving System at Metropolis Magazine

Books on Rakks Pole-Mounted Shelving System

A defining point for the new Metropolis space is transparency. We are very pleased that Rakks plays a supporting role in the desire to achieve the goal. Over time, the Metropolis team has amassed a significant collection of books devoted to architecture and design. To display the collection alongside old and new magazines was a top priority of the team. Rakks Pole-Mounted Shelving System was an ideal choice for the job primarily because it can be continually reconfigured to accommodate the growing collection.

Metropolis Magazine displayed on Rakks Slanted L-Bracket System

Magazines on Rakks Slanted L-Bracket System

Rakks Systems In Use

Rakks Aluminum Shelves and L-Bracket System provide support for the substantial weight of the books and magazines while maintaining the clean aesthetic of the space. Rakks Slanted L-Brackets with hidden mounting hardware, accommodate the display of recent issues of the magazine at an angle for easy accessibility.

Rakks modular systems provide the flexibility and support needed for architects like Tom Krizmanic to further the concept of an evolving workplace.

In addition to Rakks, Metropolis Magazine recognizes many other products integral to the evolution of their new office. Read the full article here.


July 15th, 2016 | Comments Off

Success Is Inevitable When You Have “Retail” In Your Blood

Dor L'dor New York Retail Space

Dor L’dor Retail Space

Joseph “Joe” DeJamal founder of Dor L’Dor followed his dream. Growing up in New York, he spent his early years “learning the ropes” of the children’s apparel business from his father.

Along the way, Joe developed a good business sense and an eye for style. He always had an entrepreneurial spirit so it was inevitable he would someday have a fashion retail business of his own. In 2004, he founded Dor L’Dor – a mecca for “the woman who breathes style.”

Women in New York wearing Dor L'dor dresses

Women in New York wearing Dor L’dor dresses

The name of the shop says a lot. The English translation of Dor L’Dor from the Hebrew is “generation to generation” signifying the passing of traditions from one generation to another. In this case, retail is a family tradition, and the success of the business speaks for itself.

Over the last 12 years, the company has grown from a single boutique to an emerging brand with stores throughout New York and New Jersey with the newest location coming soon to Westfield, NJ.

Rakks D-Style Standards and Rakks Notched Hangbars with J Hangbar

Rakks D-Style Standards and Rakks Notched Hangbars with J Hangbar

“Our buyers travel the world to find unique styles and accessories for women who love fashion.” says Joe, “I’ve always wanted to bring family, friends, and most importantly fashion together!”

Rakks entered the picture when Joe was looking for a turn-key location in Englewood, NJ. The previous tenant had Rakks shelving. “I loved it the minute I saw it,” says Joe. “The clean lines and contemporary look of the shelving system worked well with my vision for merchandise display in Dor L’Dor.”

Rakks is designed to provide merchandising flexibility while maintaining a clean understated design” explains David Greenberg from Rakks. “Dor L’Dor’s use of C and D standards allows both straight and staggered shelf configurations, while hangbars and face-out brackets provide unlimited merchandising options.

Dor L'dor Bags on Rakks C-Style Standards and Wire Face Outs

Dor L’dor Bags on Rakks C-Style Standards and Wire Face Outs

“Customers need lots of open site lines on the selling floor. Rakks provides that and then some,” says Joe. “The clean, open feel of the standards and shelving allow my merchandise to set the overall feeling of style in the shop. It works.”

Rakks supplies display shelving to many retailers from coast to coast.

View more examples in the Rakks retail portfolio.



June 22nd, 2016 | Comments Off

Veil and the Vault: The Broad Museum in Los Angeles

Throughout history, architecture has always been a source of inspiration. From the initial design process through the completion of a project, architecture “groupies” watch with anticipation, as an architect’s vision becomes a reality.

Read more





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